Attract, Don't Sell

The Power of Content that Serves

Author

Rudy Banks
June 30, 2024

“ The purpose of a business is to serve, not to extract."

― Simon Sinek

Attract, Don't Sell: The Power of Content that Serves

I am always looking for ways to grow and scale my businesses.

I recently watched a video training by "The Futur".

Here are a few concepts that helped me:

  1. Don't focus only on selling but focus on how you can help your client achieve their goals.

  2. The expanded hierarchy of needs: health (bottom), wealth, relationship, status, identity (top). People often spend more (10x-100x) on status/identity (wants) than the health (need). Don't believe me? Look at Louis Vuitton.

  3. Personal Branding ― make yourself “findable” through valuable content for your target audience. Avoid “only” making content for people like you. You want to attract and help people who are not on your level.

Final Thoughts:

Each week, I share new ideas and concepts that will help you.

Remember this ― Nothing will work for you, unless you do!

―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

If you find value here, please share this newsletter with a friend. Deal?

❤ Rudy

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Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me on Twitter at @rudybanx Keep striving for success!

Until next time!

~Rudy

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