Beyond the Like Button

Beyond the Like Button: Monetizing Your Digital Audience

Have you heard the expression, "Can't see the forest, for the trees?"

Many entrepreneurs can relate.

Imagine creating your prized product or service only to lose sight of the bigger picture?

After all, it’s your baby ― right?

In your excitement, you share amongst the masses.

The response is... overwhelming. A few "likes".

I've been there too.

Wait a minute!

You've been reading “Techpreneur Newsletter”.

We don't spam our friends, family and followers here.

We create valuable content as our marketing strategy.

Here's the thing...

I was creating music software tutorials to build my YouTube audience for Banx Music.

But I was still missing the mark.

Music production software is a niche and competitive market.

So, I set out to study other companies and gather as much data as possible.

It wasn't until I listened to a Producer Grind Podcast that it finally clicked.

During an interview, Steven Skunberg of Cymatics mentioned that his formula was giving products away.

It wasn't low value products either. He made sure they were of high quality.

In return, it built the Cymatics brand and curated a quality customer base.

At that moment I knew what I had to do.

I ended up creating a drum program based on sounds around my house.

I recorded various sounds and packaged them into a drum machine called “HOUZ”.

But, I didn't promote the software right away.

Thinking…how could I add overwhelming value to my audience?

Got it!

I produced a 2-hour video tutorial from A-Z on how I developed “HOUZ”.

Eventually the video starting getting views and viewers were downloading my free software.

One viewer said that “this was the best tutorial he had ever seen”.

Another viewer messaged me and said, "I can't believe you gave this away for free ― because most people were gatekeeping this information.”

To top it off, another creator was so inspired by my video that he created a Discord community around the Maize Sampler development software ( I used to create “HOUZ”).

He also invited the developer of Maize Sampler to the community.

That was huge!

My simple decision helped spark a movement!

Money can't buy that feeling...Or could it?

This felt great and all but what about selling my own products?

Many people were reaching out to me asking for more information based on the tutorial.

Then it hit me...

You have a niche!

Based on the questions, I knew it was time to monetize my design materials.

I decided to package all of my tutorial and design files from “HOUZ” and sell them.

This is often called a “DFY” or Done For You Solution.

I'll give you the recipe and the ingredients.

All you have to do is bake the cake.

Well maybe cooking isn't a good analogy?

Instead, I'll create the template and you fill it out with your own ideas.

Now, when a person downloads my free products, I capture their email and present a “DFY” offer.

YOUR CHALLENGE:

I want you to consider how you can use this strategy in your business.

If you need my assistance, please reach out.

Cheers!

―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

If you find value here, please share this newsletter with a friend. Deal?

❤ Rudy

Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me on Twitter at @rudybanx Keep striving for success!

Until next time!

~Rudy

P.S. - share this newsletter with family and friends.