The 72-Hour Marathon

The 72-Hour Marathon: When Launching Isn't Linear

Monday morning hit different.

I woke up excited, ready to finally release my Figma plugin for VST instrument UI design.

Get this...

I'd been sitting on this project for almost a year while I worked on Creatr App.

But I finally decided it was time to ship it.

It helps people design music software interfaces.

No animation skills needed.

I thought I was ready.

I had my checklist.

I was pumped.

Then reality kicked in.

Monday turned into Tuesday.

Tuesday turned into Wednesday.

Before I knew it, it was Thursday morning at 5:00 AM.

And I still hadn't launched.

I kept finding "one more thing" to fix.

One more UI component to finish.

One more test to run.

Hours blurred together.

10:00 PM became 11:00 PM.

Midnight came and went.

I could have given up and gone to bed.

I could have said "I'll deal with it in the morning."

But I was so determined.

And it reminded me of those late nights in college.

Working on brutal coding assignments.

I would keep grinding. Keep pushing through.

I wanted to break through and I could sense it!

You know what they say... "A setback is a setup for a comeback."

The truth is...

By 6:00 AM Thursday, I finally finished.

I submitted everything to Figma for review — artwork, documentation, the whole package.

Then I crashed.

When I checked around noon that day? Approved!

I was surprised and excited at the same time.

Here's the thing...

I thought I had 5-10 days to wait for approval.

That would be enough time to do the extra things I wanted to add.

Nope. It was live immediately.

Can you relate?

Sometimes the finish line appears when you least expect it.

Not when you're "ready" — but when you refuse to quit.

Here's what surprised me most...

I hadn't even done much marketing yet.

I shared it on Reddit.

Showed it to a few people I'd helped on other projects.

The plugin is free, but I do have premium features that require a paid license.

And guess what?

Within hours, someone went in and immediately purchased it.

That was the cherry on top.

After 72 hours of grinding, that first sale validated everything.

The Challenge: Embrace the Messy Middle

This week, I want you to identify that project you've been sitting on.

You know the one. The thing you keep saying you'll launch "when it's ready."

Here's your reminder: Success is a journey, not a destination.

The breakthrough might be right around the corner. But you have to keep plowing through.

You never know how close you are until you push past the discomfort.

So keep your head up. Keep moving forward.

Your breakthrough is coming.

Cheers!

―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

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❤ Rudy

Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me via all my links.  Keep striving for success!

Until next time!

~Rudy

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