The Best Products Don't Come From Ideas

The Best Products Don't Come From Ideas — They Come From Pain

2015 hit different for me.

My company offered me a new leadership position in New York, and I jumped at it.

Moving to New York also meant another thing: I was going all-in on music.

I made myself a promise.

I'd play more often.

Learn more techniques.

Meet new musicians.

Expand my network.

And I did.

But there's one night I'll never forget...

I showed up to play bass guitar with "Legacy R&B Group" at a small venue.

It was my first gig with them.

And that stage? Tight!

The stage volume? Disrespectful!

Here's the thing...

I'd worked in manufacturing for over a decade.

Safety was everything.

Hearing protection, eye protection, steel-toed boots — you name it, I wore it.

I've played in church bands and various other cover bands.

In all kinds of settings.

Never once did I need hearing protection.

That night was different.

The music was so loud, I should've been wearing earplugs.

That night, I stood right next to the drummer.

Every crash! Every smash!

You could feel the pressure waves reverberating through your body.

The next day? My ears were ringing.

And that was almost 10 years ago.

The ringing never went away.

The Realization

Later, I learned what actually happens.

When you experience some hearing loss, your brain tries to compensate.

It attempts to fill in the missing frequencies.

That's when you start hearing it. White noise. Ringing. Tinnitus.

The main issue?

It may or may not be curable.

But there are therapies.

And the biggest part is managing it. Not reacting to it.

Not allowing it to disrupt your life.

Eventually, you adapt. You get used to it.

Most days, I barely notice it.

But sometimes? I hear it loud and clear.

From Problem to Product

This week, I focused on my product creation principle.

One of my core principles has always been this: I don't want to design products that are gimmicks.

I want to create products that genuinely help people.

Products that serve.

Products that leave a legacy.

So I took some time to research tinnitus.

The treatments. The therapies. The gaps in existing solutions.

Then I started building.

I'm creating an app that helps people manage tinnitus.

It screens you via frequency analysis.

Walks you through voice prompts.

Provides therapeutic music.

A complete solution.

Here’s a key takeaway from years of marketing training...

Be a product of your own product.

Ring Relief will be one of the first apps I launch and use often.

I'm excited about it.

Now, others may say that there are other apps out there for this.

I agree.

But get this...

I wrote scripts to scan the app stores so I could analyze their customer reviews.

Retail arbitrage!

I took thousands of reviews and identified the gaps.

What did people love about existing products?

What frustrated them?

What did they wish was different?

Then I made sure I included those features!

The truth is...

I'm learning from proven products, but making them better.

I don't have to guess if the product will work or not.

Why? Because it's already proven.

And, sometimes the best products come from solving your own problems first.

When you create a solution that works for you, chances are it will help others.

The Challenge: Solve Your Own Problem First

This week, I want you to identify one problem you're dealing with.

Not a concept. Not something you think other people might need.

Something that affects YOUR life right now.

Then ask yourself: "What if I built a solution for this?"

Study what already exists. Find the gaps. Learn from proven products.

Then make it better.

Cheers!

―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

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❤ Rudy

Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me via all my links.  Keep striving for success!

Until next time!

~Rudy

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