You Don't Need a New Idea

You Don't Need a New Idea — You Need Better Execution

Today I listened to a podcast episode that made my jaw drop.

The headline read: "I Copied a Business. Now I'm Making $20,000 a month."

Get this...

The creator shared how someone reached out on Twitter asking him to check out a website.

It was a software tool listed for sale on acquire.com.

A social media scraping tool that aggregated data for paying customers.

But instead of buying the business, he had a realization.

He already knew how to build what that product did.

He researched the business model and studied their marketing strategy.

Then he asked himself one simple question: "How can I improve this by at least 1%?"

Then he built his own version.

What's funny is that I knew exactly the tech stack behind his approach.

And I know how lucrative these tools can be if you minimize complexity.

That's one reason I fell in love with creating software in the first place.

My Aha moment...

This took me back to my corporate days at General Electric.

Our improvement philosophy was built on one word: benchmarking.

Whether it was change management or new technology, we looked for best practices.

Think about that for a moment...

With 300,000 employees, I could always look at other teams within GE.

See what worked and what didn't — the good, the bad, and the ugly.

Then improve on it to save time.

The truth is...

You don't have to reinvent the wheel.

You have to make it yours.

Recently, I've been deep into industrial design.

I ran across this company called Teenage Engineering.

They create boutique audio devices, music players, and synthesizers.

I must say, their products are not cheap at all.

They're high-end, beautifully designed, and inspiring.

So I'm studying them.

Learning from their approach.

I'm figuring out how to apply their approach to my own business.

They do hardware, software, and consulting.

They've even partnered with companies like IKEA.

If you know me, my gears are turning.

Can you relate?

Right now, my co-developer for Creatr App is working on a major update and it's taking longer than expected.

But instead of stressing, I've been finishing up projects I started months ago.

I even set up a Discord server for my customers today.

I'm creating more and more products. So I asked myself: "How in the world do I support all these customers?"

That's why I built the Discord community.

Now I have one place to help customers, get feedback, and build a following around my work.

I'm excited about where things are going.

Here's my challenge to you...

I know times can get hard. Things get overwhelming. Progress feels slow.

But there's nothing wrong with stepping back, taking a break, and re-centering.

Focus on why you started in the first place.

Les Brown said it best: "Things may happen around you and to you, but the most important thing is what happens in you. You have greatness within you."

The Challenge: Benchmark Your Way to Better

This week, I want you to identify one business or creator doing something you admire.

Study them. Not to copy them exactly, but to learn from them.

Ask yourself: "How can I improve on this by just 1%?"

Cheers!

―――

I don’t know exactly where you are on your journey, but I share words of encouragement, lessons learned, and ideas to help you grow your business.

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❤ Rudy

Thank you for taking the time to read today's TechPreneur Newsletter. I hope the information was helpful and inspiring. As always, I'm here to support you in your business journey, so please don't hesitate to reach out to me via all my links.  Keep striving for success!

Until next time!

~Rudy

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